The Boomer Effect: Driving Demand in the Home Services Industry

As baby boomers increasingly choose to stay in their homes rather than downsizing or relocating, they are unwittingly becoming a driving force for the home services industry. This demographic’s decision to age in place is not only redefining real estate trends but also significantly impacting home remodeling, maintenance, and repair services. Smart home services companies are taking positions to capitalize on this trend. The question is are you? Let’s take a closer look:

An Aging Population Seems to Prefer Familiarity

The decision for many baby boomers to stay put could be seen as a reluctance to embrace change, but it is more a preference for familiarity and comfort. As noted by a 2024 study from Clever Real Estate, a significant portion of baby boomers are choosing to stay in their homes for the foreseeable future.

This trend has considerable implications for the home services industry, as these homes, often several decades old, require updates, maintenance, and modifications to remain functional and safe for aging residents.

The Surge in Demand for Age-Friendly Home Modifications

As baby boomers age, there is a growing need to adapt living spaces to their changing physical needs. This includes everything from minor modifications like installing grab bars in bathrooms to more significant renovations such as widening doorways or installing stair lifts.

According to Kitchen and Bath Shop, there is an increasing trend among boomers to remodel their homes to incorporate age-friendly features. These modifications not only make homes safer and more comfortable but also drive a steady stream of business to local contractors, interior designers, and specialty installers.

Home Maintenance and Repair Services Poised to Skyrocket

Homes that have housed families for decades need regular maintenance and occasional repairs to keep them livable and efficient. Many baby boomer homes are veritable “time capsules” that need essential updates, including HVAC system overhauls, roofing repairs, and plumbing updates.

This ongoing need for maintenance ensures a consistent demand for local home service providers, from plumbers and electricians to landscapers and roofers.

Smart Home Technologies Well Positioned for Future Growth

Another significant aspect of this trend is the adoption of smart home technology. As baby boomers look to make their homes more comfortable and manageable, there is increased interest in technologies that facilitate ease of living. Features such as smart thermostats, home security systems, and voice-activated devices are becoming popular among the older generation as they seek to maintain their independence and security.

While millennials often grab the spotlight when it comes to tech-savvy living, baby boomers are quietly driving the adoption of home improvement technologies, thus opening a vast market for tech companies and installers specializing in smart home solutions.

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Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.