Entries by Philip A. Saunders

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Why Brand Investment is Key for Home Services Marketing Success

Chasing Short-Term Wins is Costing You Long-Term Success Home service business owners oftentimes focus on immediate gains, such as a temporary revenue boost from a flash sale or a surge in leads after a new ad campaign. Although these wins can be satisfying, they frequently undermine long-term growth and stability. In this post I intend […]

10 Essential Marketing Principles for Driving Success in Home Services

Over the years I’ve learned several key principles I come to use as a guide when helping market home service businesses. Sometimes a slight shift in how you think about positioning your business or service can make all the difference in the world. With the right marketing strategies, you can cut through the noise and position […]

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Residential or Commercial? Why Choosing the Wrong Focus Could Be Limiting Your Home Services Business Potential

Throughout the year, I frequently speak with home services business owners, and one question keeps coming up: Should you focus on residential or commercial customers? Those with a residential base often wonder if the larger contracts in the commercial sector are worth pursuing, while commercial-focused companies are curious about the potential of residential expansion. Both […]

Lessons from the Legal Sector: Maximize Home Services ROI with a Balanced Approach

Saw an interesting article out this morning discussing the current marketing environment for companies in the legal field. While I generally focus most of my attention on marketing as it relates to home services, there are some key insights that can be gleaned from marketing across other verticals. The legal sector is an ultra-competitive industry […]

Essential Strategies to Optimize Your Home Services Website for Maximum Conversions in 2025

A strong digital presence is crucial in the competitive world of home services. Your website stands at the forefront of your digital presence and it’s not just a place to showcase your services; it’s a vital tool for converting visitors into long-term customers and driving your business’s growth. By optimizing your site for user experience […]

HVAC Marketing Insights: Google Local Service Ads Lead Volume Down 30% in September 2024

Each month Jon Torrey and his team over at The Data Driven Trades examine trends in HVAC marketing and more specifically how Google Local Service Ads (GLSA) are performing across a sample of 25 HVAC businesses across the US. Results from his analysis over the last couple months have shown a general slowdown in GLSA […]

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How Much is Sila Services Worth? Exploring Recent Home Services Acquisition Multiples

Seeing reports out this morning that Morgan Stanley Capital Partners (MSCP), the private equity arm of Morgan Stanley is reportedly exploring the sale of HVAC and plumbing services company Sila Services. MSCP acquired Sila in 2021 for an undisclosed price. Market insiders are estimating the deal could fetch a $1.5 billion price tag, equating to […]

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The Rising Tide of Private Equity Investment in the Home Services Sector

Over the last decade or so we’ve seen a notable increase in private equity investment in the home services sector. From HVAC and plumbing to electrical and pest control, home services are witnessing an increasingly significant influx of PE capital. This trend is transforming fragmented, family-owned businesses into consolidated, competitive entities, reshaping the market dynamics […]

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How Home Services Companies Can Capitalize on Extreme Weather Protection Needs

A recent survey out of Leaf Home examined homeowners’ views on taking weatherproofing measures to protect their homes against extreme weather. The results were pretty fascinating and reveal a growing opportunity for home services companies going forward. Let’s take a look at some of the findings… The 2024 Extreme Weather Report Extreme weather events are […]

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Surging Ahead: The Home Services Industry on Pace for Record Growth in 2024

Interesting article out this morning from Plumbing & Mechanical highlighting the growth of the home services industry over the past year. Utilizing Yelp data on business openings, the home services industry is on pace to see growth of 11% over last year’s record business openings total. This upward trajectory highlights the sector’s resilience and adaptability […]