Philip A. Saunders, Author at Philip A. Saunders

Fed Rate Cuts Poised to Drive Home Services Growth Heading into 2025

The U.S. Federal Reserve’s decision to cut interest rates by half a percentage point last week had an immediate positive impact on the stock prices of major home improvement retailers like Home Depot and Lowe’s. Both companies have seen their share price rise, reflecting investor confidence in the potential for increased consumer spending on home […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 23, 2024/0 Comments/by Philip A. Saunders

Marketing, Trends

State of Marketing Q4 2024: Key Takeaways from Leading Home Improvement Lead Generation Marketers

As we head into Q4 2024, the home improvement industry continues to evolve, influenced by a combination of economic shifts, consumer behavior changes, and technological advancements. For businesses in this sector, understanding the most effective marketing strategies and lead generation tactics is crucial. Recently the team over at ProRemodeler interviewed 5 leading marketing directors of […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 19, 2024/0 Comments/by Philip A. Saunders

Trends

The Boomer Effect: Driving Demand in the Home Services Industry

As baby boomers increasingly choose to stay in their homes rather than downsizing or relocating, they are unwittingly becoming a driving force for the home services industry. This demographic’s decision to age in place is not only redefining real estate trends but also significantly impacting home remodeling, maintenance, and repair services. Smart home services companies […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 18, 2024/0 Comments/by Philip A. Saunders

Case Study, Marketing, PPC

Google Ads Exposed: Home Services Marketing Insights From Over 1 Million Ad Tests

Interesting article posted today over at Search Engine Land looking into common myths surrounding Ad creative and best practices on the Google Ads platform. Google Ads remains a complex battlefield where traditional strategies often do not translate into higher performance, especially for home services companies. A comprehensive study by Optmyzr, which reviewed over one million […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 17, 2024/0 Comments/by Philip A. Saunders

Marketing, Reviews

Yelp vs. Google: Why Home Services Companies Are Betting on Google Reviews

Shares of Yelp (YELP) took a hit this morning, falling nearly 3% following a critical assessment by BofA Securities analyst Nitin Bansal. Bansal, who initiated coverage of the stock with an “Underperform” rating and a $30 price target, expects further downward revisions in Yelp’s earnings through 2025 and 2026. The primary reason? Declining ad revenue […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 16, 2024/0 Comments/by Philip A. Saunders

Marketing, PPC

The Truth Behind the Google Search Partners Ad Network: What Home Services Companies Need to Know About Click Fraud and Brand Safety

This morning I read an article on the Search Engine Roundtable discussing an uptick in click fraud seen across the Google Search Partners (GSP) ad network. This is nothing new and one of the main reasons I avoid selecting this option when running Google Search campaigns for my clients. Below I attempt to explain the […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 13, 2024/0 Comments/by Philip A. Saunders

Trends

Garage Door Replacement Tops the List: Key Insights from the 2024 Cost vs. Value Report

In the 2024 Cost vs. Value Report, one project stands out as offering the best return on investment (ROI) in the current market: garage door replacement. This project not only tops the list in terms of ROI but also represents a broader trend in home improvement focused on maximizing curb appeal and cost efficiency. For […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 12, 2024/0 Comments/by Philip A. Saunders

Marketing, PPC

Google’s LSA Update (February 2024): A Fast Track to Ad Spend Disaster?

Over the last couple of days Google rolled out its latest update for Local Services Ads (LSA) and it has many users in an uproar. As part of the company’s new branded local services ads called Direct Business Search, Google has started showing local services ads on branded terms. Anyone that is running LSAs are […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

February 15, 2024/0 Comments/by Philip A. Saunders

Marketing, Recruiting, Social Media

Social Recruiting in Home Services: Unleashing the Untapped Power of Social Media in Home Services Hiring

I’m a big believer in social media. Most home services companies I’ve had the privilege of interacting with don’t feel the same way. Most are curious about the impact a thriving and engaging social profile could have on their business but are either unsure about how to implement a social strategy or are wary of […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

November 1, 2023/0 Comments/by Philip A. Saunders

Marketing, Social Media

WARNING! Your Home Services Business Is Destined to Fail Within the Next 3 Years Because You Keep Ignoring This…

Let’s cut to the chase: Your home services business is hanging by a thread, and you might not even realize it. The ground beneath the industry is shifting, and if you’re not actively engaged on social media, you’re about to get left in the dust. The Shift in Consumer Behavior: Wake Up or Get Wiped […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

October 30, 2023/0 Comments/by Philip A. Saunders

About Philip A. Saunders

Entries by Philip A. Saunders

Fed Rate Cuts Poised to Drive Home Services Growth Heading into 2025

State of Marketing Q4 2024: Key Takeaways from Leading Home Improvement Lead Generation Marketers

The Boomer Effect: Driving Demand in the Home Services Industry

Google Ads Exposed: Home Services Marketing Insights From Over 1 Million Ad Tests

Yelp vs. Google: Why Home Services Companies Are Betting on Google Reviews

The Truth Behind the Google Search Partners Ad Network: What Home Services Companies Need to Know About Click Fraud and Brand Safety

Garage Door Replacement Tops the List: Key Insights from the 2024 Cost vs. Value Report

Google’s LSA Update (February 2024): A Fast Track to Ad Spend Disaster?