Philip A. Saunders, Author at Philip A. Saunders

Exploiting Pain Points is Essential for Home Services Marketing Success

In a market saturated with generic promises of excellence and reliability, home services businesses are losing ground by not leveraging the most powerful weapon in their marketing arsenal – the homeowner’s pain points. The industry is evolving, and the old ways of showcasing only the positive aspects of your services are becoming obsolete. To truly […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

October 26, 2023/0 Comments/by Philip A. Saunders

Content, Marketing, SEO, Social Media

Why Your Home Services Business May Be Overpaying for Customers (And How to Fix It)

When marketing your home services business, every penny counts. And yet, many of these businesses find themselves spending a small fortune just to secure a single customer. If this sounds familiar, you’re not alone. But what if there were more cost-effective ways to not only acquire new customers but also retain existing ones? Thankfully, there […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

October 20, 2023/0 Comments/by Philip A. Saunders

Marketing, PPC, SEO, Social Media

The Most Essential Home Services Marketing Strategies to Employ for Ultimate Success in 2024

Key Takeaways: Search engine optimization (SEO) is crucial for home service company success. Implement local SEO strategies and conduct thorough local keyword research to improve your visibility in search engine results. Maximize your visibility and reach through paid search advertising if possible. Utilize pay-per-click (PPC) advertising and choose the right keywords to effectively target your […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

October 18, 2023/0 Comments/by Philip A. Saunders

Internet Marketing

How I Use MarketClub To Generate Daily Cash

I was fortunate enough to stumble upon MarketClub in my early days of figuring out this online business stuff (i.e. discount replacement windows and other finance related sites). As a trader I decided to start a blog about my trading adventures and as such needed a solid trading affiliate program to promote, enter Marketclub. Marketclub […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

September 5, 2012/0 Comments/by Philip A. Saunders

Personal Development

Your Autobiography In Five Short Chapters?

If the following poem entitled, “Autobiography In Five Short Chapters” describes your current situation (at least through 4 chapters of it) then you need to consider seeking alternative paths to health, wealth, and happiness. Change is inevitable. Whether you want to or not, circumstances will eventually arise to push you into a new dimension of […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

August 30, 2012/0 Comments/by Philip A. Saunders

Trading

Buy Protection When You Can, Not When You Need To…

With major US indices approaching multi-year highs and volatility, as represented by the VIX, seemingly heading towards the 15-level we decided to look for opportunities to purchase cheap protection in names that have outperformed the broader market. Investors appear to have entered a state of complacency now that 2Q earnings season has largely passed and […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

August 9, 2012/0 Comments/by Philip A. Saunders

Trading

Featured in the Wall Street Journal Regarding Facebook Options

The Wall Street Journal ran a timely piece on Facebook heading into several lockup expirations over the coming weeks. We were seeing increased options activity, primarily downside put spread buyers in Facebook options as investors seem to be positioning for continued weakness in the name through year end. Trading was highlighted by buyers of the […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

August 4, 2012/0 Comments/by Philip A. Saunders

Trading

Buy August 32 Straddles in CCL ahead of RCL Earnings

RCL 2Q Earnings Volatility Preview: Royal Caribbean (RCL) is scheduled to report 2Q12 financial results tomorrow morning before the market opens. August at-the-money options in RCL appear to be on the cheaper side heading into earnings. Using yesterday’s closing prices, at-the-money options are implying a 4.3% earnings related move, below its average historical earnings move […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

July 25, 2012/0 Comments/by Philip A. Saunders

Trading

Selling Energy Sector Skew – XOP

The energy sector, along with the rest of the market, has taken a beating over the last month but with the price of crude approaching significant support we searched for ways to monetize a “bottoming” view using options. For purposes of our analysis we examined the XOP, the SPDR S&P Oil & Gas Exploration & […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

June 7, 2012/0 Comments/by Philip A. Saunders

Trading

Gold A Safe Haven No More? – GLD Options Trading Strategy

Trading in Gold related instruments has been active during the most recent market downturn but not as active as one would expect and definitely not in the direction one would expect with equities collapsing. As of yesterday’s close the S&P500 is down 9% since May 1 primarily on European concerns and less than encouraging US […]

Philip A. Saunders

Mr. Saunders serves as Mesa’s Vice President of Marketing, bringing with him a wealth of experience in strategic marketing and operations. In this role, Mr. Saunders is responsible for overseeing all marketing activities, utilizing a blend of traditional and digital strategies to enhance brand presence and profitability, managing a multi-million dollar marketing budget across various media platforms, and leading the continued implementation of CRM systems to streamline customer engagement and drive business growth.

June 5, 2012/0 Comments/by Philip A. Saunders

About Philip A. Saunders

Entries by Philip A. Saunders

Exploiting Pain Points is Essential for Home Services Marketing Success

How I Use MarketClub To Generate Daily Cash

Your Autobiography In Five Short Chapters?

Buy Protection When You Can, Not When You Need To…

Featured in the Wall Street Journal Regarding Facebook Options

Buy August 32 Straddles in CCL ahead of RCL Earnings

Selling Energy Sector Skew – XOP

Gold A Safe Haven No More? – GLD Options Trading Strategy