Chasing Short-Term Wins is Costing You Long-Term Success Home service business owners oftentimes focus on immediate gains, such as a temporary revenue boost from a flash sale or a surge in leads after a new ad campaign. Although these wins can be satisfying, they frequently undermine long-term growth and stability. In this post I intend […]
Over the years I’ve learned several key principles I come to use as a guide when helping market home service businesses. Sometimes a slight shift in how you think about positioning your business or service can make all the difference in the world. With the right marketing strategies, you can cut through the noise and position […]
Saw an interesting article out this morning discussing the current marketing environment for companies in the legal field. While I generally focus most of my attention on marketing as it relates to home services, there are some key insights that can be gleaned from marketing across other verticals. The legal sector is an ultra-competitive industry […]
A strong digital presence is crucial in the competitive world of home services. Your website stands at the forefront of your digital presence and it’s not just a place to showcase your services; it’s a vital tool for converting visitors into long-term customers and driving your business’s growth. By optimizing your site for user experience […]
Each month Jon Torrey and his team over at The Data Driven Trades examine trends in HVAC marketing and more specifically how Google Local Service Ads (GLSA) are performing across a sample of 25 HVAC businesses across the US. Results from his analysis over the last couple months have shown a general slowdown in GLSA […]
As we head into Q4 2024, the home improvement industry continues to evolve, influenced by a combination of economic shifts, consumer behavior changes, and technological advancements. For businesses in this sector, understanding the most effective marketing strategies and lead generation tactics is crucial. Recently the team over at ProRemodeler interviewed 5 leading marketing directors of […]
Interesting article posted today over at Search Engine Land looking into common myths surrounding Ad creative and best practices on the Google Ads platform. Google Ads remains a complex battlefield where traditional strategies often do not translate into higher performance, especially for home services companies. A comprehensive study by Optmyzr, which reviewed over one million […]
Shares of Yelp (YELP) took a hit this morning, falling nearly 3% following a critical assessment by BofA Securities analyst Nitin Bansal. Bansal, who initiated coverage of the stock with an “Underperform” rating and a $30 price target, expects further downward revisions in Yelp’s earnings through 2025 and 2026. The primary reason? Declining ad revenue […]
This morning I read an article on the Search Engine Roundtable discussing an uptick in click fraud seen across the Google Search Partners (GSP) ad network. This is nothing new and one of the main reasons I avoid selecting this option when running Google Search campaigns for my clients. Below I attempt to explain the […]
Over the last couple of days Google rolled out its latest update for Local Services Ads (LSA) and it has many users in an uproar. As part of the company’s new branded local services ads called Direct Business Search, Google has started showing local services ads on branded terms. Anyone that is running LSAs are […]