How Home Services Companies Can Capitalize on Extreme Weather Protection Needs
A recent survey out of Leaf Home examined homeowners’ views on taking weatherproofing measures to protect their homes against extreme weather. The results were pretty fascinating and reveal a growing opportunity for home services companies going forward. Let’s take a look at some of the findings… The 2024 Extreme Weather Report Extreme weather events are […]
Surging Ahead: The Home Services Industry on Pace for Record Growth in 2024
Interesting article out this morning from Plumbing & Mechanical highlighting the growth of the home services industry over the past year. Utilizing Yelp data on business openings, the home services industry is on pace to see growth of 11% over last year’s record business openings total. This upward trajectory highlights the sector’s resilience and adaptability […]
Fed Rate Cuts Poised to Drive Home Services Growth Heading into 2025
The U.S. Federal Reserve’s decision to cut interest rates by half a percentage point last week had an immediate positive impact on the stock prices of major home improvement retailers like Home Depot and Lowe’s. Both companies have seen their share price rise, reflecting investor confidence in the potential for increased consumer spending on home […]
State of Marketing Q4 2024: Key Takeaways from Leading Home Improvement Lead Generation Marketers
As we head into Q4 2024, the home improvement industry continues to evolve, influenced by a combination of economic shifts, consumer behavior changes, and technological advancements. For businesses in this sector, understanding the most effective marketing strategies and lead generation tactics is crucial. Recently the team over at ProRemodeler interviewed 5 leading marketing directors of […]
The Boomer Effect: Driving Demand in the Home Services Industry
As baby boomers increasingly choose to stay in their homes rather than downsizing or relocating, they are unwittingly becoming a driving force for the home services industry. This demographic’s decision to age in place is not only redefining real estate trends but also significantly impacting home remodeling, maintenance, and repair services. Smart home services companies […]
Google Ads Exposed: Home Services Marketing Insights From Over 1 Million Ad Tests
Interesting article posted today over at Search Engine Land looking into common myths surrounding Ad creative and best practices on the Google Ads platform. Google Ads remains a complex battlefield where traditional strategies often do not translate into higher performance, especially for home services companies. A comprehensive study by Optmyzr, which reviewed over one million […]
Yelp vs. Google: Why Home Services Companies Are Betting on Google Reviews
Shares of Yelp (YELP) took a hit this morning, falling nearly 3% following a critical assessment by BofA Securities analyst Nitin Bansal. Bansal, who initiated coverage of the stock with an “Underperform” rating and a $30 price target, expects further downward revisions in Yelp’s earnings through 2025 and 2026. The primary reason? Declining ad revenue […]