The Truth Behind the Google Search Partners Ad Network: What Home Services Companies Need to Know About Click Fraud and Brand Safety
This morning I read an article on the Search Engine Roundtable discussing an uptick in click fraud seen across the Google Search Partners (GSP) ad network. This is nothing new and one of the main reasons I avoid selecting this option when running Google Search campaigns for my clients. Below I attempt to explain the […]
Garage Door Replacement Tops the List: Key Insights from the 2024 Cost vs. Value Report
In the 2024 Cost vs. Value Report, one project stands out as offering the best return on investment (ROI) in the current market: garage door replacement. This project not only tops the list in terms of ROI but also represents a broader trend in home improvement focused on maximizing curb appeal and cost efficiency. For […]
Google’s LSA Update (February 2024): A Fast Track to Ad Spend Disaster?
Over the last couple of days Google rolled out its latest update for Local Services Ads (LSA) and it has many users in an uproar. As part of the company’s new branded local services ads called Direct Business Search, Google has started showing local services ads on branded terms. Anyone that is running LSAs are […]
Social Recruiting in Home Services: Unleashing the Untapped Power of Social Media in Home Services Hiring
I’m a big believer in social media. Most home services companies I’ve had the privilege of interacting with don’t feel the same way. Most are curious about the impact a thriving and engaging social profile could have on their business but are either unsure about how to implement a social strategy or are wary of […]
WARNING! Your Home Services Business Is Destined to Fail Within the Next 3 Years Because You Keep Ignoring This…
Let’s cut to the chase: Your home services business is hanging by a thread, and you might not even realize it. The ground beneath the industry is shifting, and if you’re not actively engaged on social media, you’re about to get left in the dust. The Shift in Consumer Behavior: Wake Up or Get Wiped […]
Exploiting Pain Points is Essential for Home Services Marketing Success
In a market saturated with generic promises of excellence and reliability, home services businesses are losing ground by not leveraging the most powerful weapon in their marketing arsenal – the homeowner’s pain points. The industry is evolving, and the old ways of showcasing only the positive aspects of your services are becoming obsolete. To truly […]
Why Your Home Services Business May Be Overpaying for Customers (And How to Fix It)
When marketing your home services business, every penny counts. And yet, many of these businesses find themselves spending a small fortune just to secure a single customer. If this sounds familiar, you’re not alone. But what if there were more cost-effective ways to not only acquire new customers but also retain existing ones? Thankfully, there […]