Interesting article posted today over at Search Engine Land looking into common myths surrounding Ad creative and best practices on the Google Ads platform. Google Ads remains a complex battlefield where traditional strategies often do not translate into higher performance, especially for home services companies. A comprehensive study by Optmyzr, which reviewed over one million […]
This morning I read an article on the Search Engine Roundtable discussing an uptick in click fraud seen across the Google Search Partners (GSP) ad network. This is nothing new and one of the main reasons I avoid selecting this option when running Google Search campaigns for my clients. Below I attempt to explain the […]
Over the last couple of days Google rolled out its latest update for Local Services Ads (LSA) and it has many users in an uproar. As part of the company’s new branded local services ads called Direct Business Search, Google has started showing local services ads on branded terms. Anyone that is running LSAs are […]
Key Takeaways: Search engine optimization (SEO) is crucial for home service company success. Implement local SEO strategies and conduct thorough local keyword research to improve your visibility in search engine results. Maximize your visibility and reach through paid search advertising if possible. Utilize pay-per-click (PPC) advertising and choose the right keywords to effectively target your […]