Reviews Archives - Philip A. Saunders

Yelp vs. Google: Why Home Services Companies Are Betting on Google Reviews

September 16, 2024/0 Comments/by Philip A. Saunders

Shares of Yelp (YELP) took a hit this morning, falling nearly 3% following a critical assessment by BofA Securities analyst Nitin Bansal. Bansal, who initiated coverage of the stock with an “Underperform” rating and a $30 price target, expects further downward revisions in Yelp’s earnings through 2025 and 2026. The primary reason? Declining ad revenue […]

10 Essential Marketing Principles for Driving Success in Home ServicesOctober 16, 2024 - 12:45 pm
Over the years I’ve learned several key principles I come to use as a guide when helping market home service businesses. Sometimes a slight shift in how you think about positioning your business or service can make all the difference in the world. With the right marketing strategies, you can cut through the noise and position […]
Residential or Commercial? Why Choosing the Wrong Focus Could Be Limiting Your Home Services Business PotentialOctober 15, 2024 - 12:13 pm
Throughout the year, I frequently speak with home services business owners, and one question keeps coming up: Should you focus on residential or commercial customers? Those with a residential base often wonder if the larger contracts in the commercial sector are worth pursuing, while commercial-focused companies are curious about the potential of residential expansion. Both […]
Lessons from the Legal Sector: Maximize Home Services ROI with a Balanced ApproachOctober 8, 2024 - 1:54 pm
Saw an interesting article out this morning discussing the current marketing environment for companies in the legal field. While I generally focus most of my attention on marketing as it relates to home services, there are some key insights that can be gleaned from marketing across other verticals. The legal sector is an ultra-competitive industry […]
Essential Strategies to Optimize Your Home Services Website for Maximum Conversions in 2025October 7, 2024 - 8:22 am
A strong digital presence is crucial in the competitive world of home services. Your website stands at the forefront of your digital presence and it’s not just a place to showcase your services; it’s a vital tool for converting visitors into long-term customers and driving your business’s growth. By optimizing your site for user experience […]
HVAC Marketing Insights: Google Local Service Ads Lead Volume Down 30% in September 2024October 2, 2024 - 8:54 am
Each month Jon Torrey and his team over at The Data Driven Trades examine trends in HVAC marketing and more specifically how Google Local Service Ads (GLSA) are performing across a sample of 25 HVAC businesses across the US. Results from his analysis over the last couple months have shown a general slowdown in GLSA […]