CSCO Archives - Philip A. Saunders

Tag Archive for: CSCO

The Weekly Options Report: Living Life Above The RIMM

November 11, 2011/by Philip A. Saunders

Last week in The Weekly Options Report we highlighted 2 strategies to consider heading into the coming week: 1) selling downside puts in Yahoo (YHOO) and 2) long weekly straddles in Cisco (CSCO) heading into earnings. While the YHOO trade was clearly a winner, the CSCO trade, for some, is still up in the air […]

The Weekly Options Report: The Case For Serial Put Selling

November 4, 2011/by Philip A. Saunders

Vol is Back…or is it? Another eventful week coming to a close, as markets have seemingly been able to shake off Euro Zone concerns and look poised for positive weekly gains. After spending a few solid days below the 30-level, the VIX skyrocketed 16% on Tuesday only to give much of it back by market […]

Why Brand Investment is Key for Home Services Marketing SuccessJanuary 6, 2025 - 12:38 pm
Chasing Short-Term Wins is Costing You Long-Term Success Home service business owners oftentimes focus on immediate gains, such as a temporary revenue boost from a flash sale or a surge in leads after a new ad campaign. Although these wins can be satisfying, they frequently undermine long-term growth and stability. In this post I intend […]
10 Essential Marketing Principles for Driving Success in Home ServicesOctober 16, 2024 - 12:45 pm
Over the years I’ve learned several key principles I come to use as a guide when helping market home service businesses. Sometimes a slight shift in how you think about positioning your business or service can make all the difference in the world. With the right marketing strategies, you can cut through the noise and position […]
Residential or Commercial? Why Choosing the Wrong Focus Could Be Limiting Your Home Services Business PotentialOctober 15, 2024 - 12:13 pm
Throughout the year, I frequently speak with home services business owners, and one question keeps coming up: Should you focus on residential or commercial customers? Those with a residential base often wonder if the larger contracts in the commercial sector are worth pursuing, while commercial-focused companies are curious about the potential of residential expansion. Both […]
Lessons from the Legal Sector: Maximize Home Services ROI with a Balanced ApproachOctober 8, 2024 - 1:54 pm
Saw an interesting article out this morning discussing the current marketing environment for companies in the legal field. While I generally focus most of my attention on marketing as it relates to home services, there are some key insights that can be gleaned from marketing across other verticals. The legal sector is an ultra-competitive industry […]
Essential Strategies to Optimize Your Home Services Website for Maximum Conversions in 2025October 7, 2024 - 8:22 am
A strong digital presence is crucial in the competitive world of home services. Your website stands at the forefront of your digital presence and it’s not just a place to showcase your services; it’s a vital tool for converting visitors into long-term customers and driving your business’s growth. By optimizing your site for user experience […]