XLF Archives - Philip A. Saunders

Tag Archive for: XLF

HPQ & XLF Weekly Options Trades Highlighted

October 10, 2011/by Philip A. Saunders

Calendar Q3 earnings season kicks off tomorrow with Alcoa (AA) scheduled to report earnings after the market close. With shares of AA trading around $10, the weekly options straddle could be purchased for $0.73, representing a ~7% move for the week. Notable weekly options flow today includes buyers of over 3k Hewlett Packard (HPQ) Oct […]

Why Brand Investment is Key for Home Services Marketing SuccessJanuary 6, 2025 - 12:38 pm
Chasing Short-Term Wins is Costing You Long-Term Success Home service business owners oftentimes focus on immediate gains, such as a temporary revenue boost from a flash sale or a surge in leads after a new ad campaign. Although these wins can be satisfying, they frequently undermine long-term growth and stability. In this post I intend […]
10 Essential Marketing Principles for Driving Success in Home ServicesOctober 16, 2024 - 12:45 pm
Over the years I’ve learned several key principles I come to use as a guide when helping market home service businesses. Sometimes a slight shift in how you think about positioning your business or service can make all the difference in the world. With the right marketing strategies, you can cut through the noise and position […]
Residential or Commercial? Why Choosing the Wrong Focus Could Be Limiting Your Home Services Business PotentialOctober 15, 2024 - 12:13 pm
Throughout the year, I frequently speak with home services business owners, and one question keeps coming up: Should you focus on residential or commercial customers? Those with a residential base often wonder if the larger contracts in the commercial sector are worth pursuing, while commercial-focused companies are curious about the potential of residential expansion. Both […]
Lessons from the Legal Sector: Maximize Home Services ROI with a Balanced ApproachOctober 8, 2024 - 1:54 pm
Saw an interesting article out this morning discussing the current marketing environment for companies in the legal field. While I generally focus most of my attention on marketing as it relates to home services, there are some key insights that can be gleaned from marketing across other verticals. The legal sector is an ultra-competitive industry […]
Essential Strategies to Optimize Your Home Services Website for Maximum Conversions in 2025October 7, 2024 - 8:22 am
A strong digital presence is crucial in the competitive world of home services. Your website stands at the forefront of your digital presence and it’s not just a place to showcase your services; it’s a vital tool for converting visitors into long-term customers and driving your business’s growth. By optimizing your site for user experience […]